TY  - BOOK
AU  - Xavier M.J
TI  - Strategic Marketing : A guide for sustainable competitive advantage
SN  - 8170367875
U1  - 658.4012 XAV-STR 
PY  - 1999///
CY  - New Delhi
PB  - Response Book
N2  - Preface, Scanning the Environment for Scenario, Researching Markets and the Consumer Base, Copyright
ER  -