Crafting Strategy : Embodied metaphors in practice
- New Delhi Cambridge Univ. Press 2011
- XXII, 237
Strategizing out of the box Vignette B. UNICEF, Metaphor and embodied realism, Analyzing embodied metaphors as an interpretive, hermeneutic endeavour Vignette C. Voltigo (Fribourg), Crafting strategy as a practice of embodied recursive enactment, Play, analogical reasoning and dialogue in the crafting of strategy Vignette D. Hephata, Understanding organizations through embodied metaphors, Sensemaking through embodied metaphors in organization development Vignette E. Privatbank, Strategy as a crafting practice Vignette F. Worldvision New Zealand, The process of strategizing through crafting embodied metaphors