TY  - BOOK
AU  - Kale N.G.
TI  - Advertising-II
U1  - 659.1 KAL-AHM 
PY  - 2008///
CY  - Mumbai
PB  - Vipul
N2  - Introduction to advertising, Advertising media, Advertising ethics and social responsibility, Creativity in advertising, Consumer and advertising, Fundamental tasks in advertising, Visual communication, Layout, Copywriting, Advertising Effectiveness, Advertising agency
ER  -