Narang, Ritu <br/><br/>
Advertising, Selling and Promotion 

 - Tamil Nadu  Pearson India Education Services Pvt. Ltd.  2022 
 - xxiv, 626p. 
<br/><br/>1. Introduction to Integrated Marketing Communication<br/>2. Product and Market Analysis<br/>3. Introduction to Advertising<br/>4. Making Advertising and Promotion Plan<br/>5. Preparing Message<br/>6. Placing Message and Evaluating Media<br/>7. Introduction to Selling<br/>8. Steps in Selling Process<br/>9. Managing Sales Organisation 
<br/><br/><label>ISBN: </label>978-93-534-3577-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and public relations
<br/><br/><label>Dewey Class. No.: </label>659.1  / NAR/Adv