TY  - BOOK
AU  - Schwartz,Barry
TI  - The Paradox of Choice
SN  - 978-0062449924
U1  - 153.83 
PY  - 2004///
CY  - USA
PB  - Harper Collins
KW  - B.VOC
N2  - In The Paradox of Choice, Barry Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has led us to seek that which makes us feel worse. Synthesizing current research, Schwartz makes the counterintuitive case that reducing choices can greatly reduce stress, anxiety, and the frenzy of daily life, and offers eleven practical steps to help you limit choices to a manageable number, focus on the important ones, and ultimately derive greater satisfaction from the choices you have to make.
Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives
ER  -