TY  - BOOK
AU  - Jobber, David
AU  - Lancaster, Geoffrey
TI  - Selling and sales management
SN  - 9789352866045
U1  - 658.81 
PY  - 2018///
CY  - U.P.
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Management
KW  - Development and role of selling in marketing; Sales strategies; Consumer and organisational buyer behavior; Sales settings; International selling; Law and ethical issues;
ER  -