TY  - BOOK
AU  - Appannaiah H R 
TI  - Business research methods
SN  - 9789352020850
U1  - 658.0072 APP/RAM 
PY  - 2022///
CY  - Mumbai
PB  - Himalaya publishing house
N2  - PART A
UNIT I INTRODUCTION
Chapter 1 Business Economics - Overview

UNIT II CONSUMER BEHAVIOUR
Chapter 2 Consumer Sovereignty
Chapter 3 Consumer Behaviour - I [Cardinal Approach (Utility Analysis)]
Chapter 4 Consumer Behaviour - II Ordinal Utility Approach (Indifference Curve Analysis)
Chapter 5 Consumer`s Surplus

UNIT III DEMAND ANALYSIS
Chapter 6 Demand Analysis
Chapter 7 Elasticity of Demand

UNIT IV DEMAND FORECASTING
Chapter 8 Demand Forecasting

UNIT V PRODUCTION ANALYSIS
Chapter 9 Production Analysis - I [Production Function]
Chapter 10 Production Analysis - II [Economies and Diseconomies of Scale]

UNIT VI SUPPLY & COST ANALYSIS
Chapter 11 Supply Analysis
Chapter 12 Cost Analysis
Chapter 13 Revenue Analysis

PART - B
Skill Development
ER  -