Business research methods
- Mumbai Himalaya publishing house 2022
- 168p
PART A UNIT I INTRODUCTION Chapter 1 Business Economics - Overview
UNIT II CONSUMER BEHAVIOUR Chapter 2 Consumer Sovereignty Chapter 3 Consumer Behaviour - I [Cardinal Approach (Utility Analysis)] Chapter 4 Consumer Behaviour - II Ordinal Utility Approach (Indifference Curve Analysis) Chapter 5 Consumer`s Surplus
UNIT III DEMAND ANALYSIS Chapter 6 Demand Analysis Chapter 7 Elasticity of Demand
UNIT IV DEMAND FORECASTING Chapter 8 Demand Forecasting
UNIT V PRODUCTION ANALYSIS Chapter 9 Production Analysis - I [Production Function] Chapter 10 Production Analysis - II [Economies and Diseconomies of Scale]
UNIT VI SUPPLY & COST ANALYSIS Chapter 11 Supply Analysis Chapter 12 Cost Analysis Chapter 13 Revenue Analysis