Monendra Mohan <br/><br/>
Advertising management concepts and cases  

 - New Delhi   Tata Mc Grawhill  2010 
 - 418p. 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659  / MOH