Advertising Theory and Practice

By: Chunawalla, S Contributor(s): Kumar, K | Sethia, K Publication details: Mumbai Himalya Publishing House 2018 Edition: 2016Description: 398ISBN: 9789350513651DDC classification: 659.1 CHU-ADC

Contents:

Advertising Brands kinds of advertising social aspects of advt advt. budget advt. research media research media research product research types of media

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Advertising
Brands
kinds of advertising
social aspects of advt
advt. budget
advt. research
media research
media research
product research
types of media

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