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Details for:
Integrated Marketing Communications A Strategic Approach
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Integrated Marketing Communications A Strategic Approach
By:
Rahtz, Sirgy
Language:
English
Publication details:
Delhi
Cengage Learning India Pvt. Ltd.
2008
Edition:
1
Description:
312 p
Subject(s):
MANAGEMENT
DDC classification:
658.802
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Sant Sohirobanath Ambiye Government College of Arts & Commerce, Pernemn
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658.8009
Rural Marketing
Challenges and Opportunities
658.800954
Services Marketing
Text and Cases
658.801
Elements of Marketing Management
658.802
Integrated Marketing Communications A Strategic Approach
658.802
Strategic Marketing
658.802
Strategic Marketing
658.802
Strategic Marketing
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