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(OLD) Don Bosco College, Panjim Goa
Carmel College Library
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DMC -Dnyanprassarak Mandals College and Research Centre, Assagao, Bardez
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Nirmala Institute of Education, Altinho, Panaji
P. E. S. s Shri Ravi Sitaram Naik College of Arts & Science , Farmagudi , Ponda
Parvatibai Chowgule College of Arts and Science, Margao
Rosary College of Arts & Commerce, Navelim.
S. S. Dempo College of Commerce & Economics Cujira, Bambolim
S. Vs Sridora Caculo College of Commerce & Management Studies, khorlim, Mapusa
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Sant Sohirobanath Ambiye Government College of Arts & Commerce, Pernemn
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Swami Vivekanand Vidyaprasarak Mandal's College Of Commerce, Shirshire, Bori - Ponda
The C.E.S. College of Arts and Commerce
V.M. Salgaocar College of Law, Miramar - Panaji
Vidya Prabodhini College of Commerce, Education, Computer and Management, Vidya Nagar Porvorim
VVM's Shree Damodar College of Commerce & Economics Margao
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Details for:
Strategic Brand Management
New Approach to Creating and Evaluating Brand Equity
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Strategic Brand Management New Approach to Creating and Evaluating Brand Equity
By:
Kapferer, Noel Jean
Language:
English
Publication details:
New York
The Free Press
1992
Description:
341p
DDC classification:
658.8343
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658.8342 C
Emotion and Reason in Consumer Behavior
658.8342 Nai
Consumer Behaviour
Text & Cases
658.834209
Consumer Behaviour
658.8343
Strategic Brand Management
New Approach to Creating and Evaluating Brand Equity
658.8343
Total Brand Management
An Introduction
658.8343
Brand Management
658.8343
The Culting of Brands
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