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Marketing Management Analysis, Planning and Control
Publication details: New Delhi ; PRENTICE HALL OF INDIA PVT LTD ; 19689 Edition: 5Description: 792 pISBN: 0876923546Subject(s): Markethe role of marketing in today's qrganizations,strategic planning and the marketing mangement process,the marketing environment,consumer markets and buying behaviour,the marketing information system and marketing research,market measurement and forecasting,market segmentation targeting and positioning,the marketing planning process,arketing stratergies in different stages of the product life cycle,marketing stratergies for market leaders challengers followers and nichers,marketing stratergies duringperiods of shortages inflation and recession,marketing stratergies for the global marketplace,product brand packaging and services decisions,pricing decisions,marketing channel decisions,retailing wholesaling and physical distributio decisions,communication and promotion mix decisions,adverting decisions,sales promotion and publicity decisions,sales management and personel seling decisions,marketing organization and implementation,marketing controlDDC classification: 658.802 KOT/Mar| Item type | Home library | Collection | Call number | Status | Date due | Barcode |
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The C.E.S. College of Arts and Commerce Marketing | Commerce - Management Marketing | 658.802 KOT/Mar (Browse shelf(Opens below)) | Available | 0000378 |
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