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Details for:
Big book of marketing
Lessons and best practices from the worlds greatest companies
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Big book of marketing Lessons and best practices from the worlds greatest companies
By:
Bennett, Anthony G ed
Language:
English
Publication details:
New Delhi
Tata McGraw Hill Education Private Limited
2010
Description:
464p
ISBN:
71067647
Subject(s):
MARKETING
DDC classification:
658.8
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Vidya Prabodhini College of Commerce, Education, Computer and Management, Vidya Nagar Porvorim
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658.8
Introduction to marketing
F.Y.B.Com. Semester II
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Lessons and best practices from the worlds greatest companies
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658.8342
Consumer behaviour
In Indian context
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