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Details for:
Service Marketing
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Service Marketing
By:
Suri, Rohini Gupta
Publication details:
New Delhi
;
ANMOL PUBLICATIONS PRI. LDT
;
2002
Edition:
1st
Description:
149 p
ISBN:
8126111399
Subject(s):
Marketing of services:a conceptual framework,marketing strstegy and marketing mix.marketing of banak services,productivity of service of organisations,customers srvice in banks,marketing effectiveness of banking sevices(part-I),(part-II)summery of conclusioms and suggestions
DDC classification:
658.8/SUR/Ser
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The C.E.S. College of Arts and Commerce
Management
Commerce - Management Marketing
658.8/SUR/Ser (
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0003792
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