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Marketing Management
Publication details: Delhi ; PRENTICE HALL OF INDIA PVT. LTD. 1999 Edition: 10Description: 792 pISBN: 8120316096Subject(s): understanding marketing management-marketing in the twenty first century,building customer satisfaction value and retention,winning markets:market oriented strategic planning,gathering information and measuring market demand,scanning the marketing environment,analyzing consumer markets and buyer behaviour,analyzing business markets and business buying behaviour,dealing with the competition,identifying market segments and selecting target markets,positioning the market offering throug the product life cycle,developing new products,designing global market offerings,managing product lines and brands,designing and managing services,designing pricing stratergiesand programmes,managing marketing channels,managing reailing wholesaling and market logistics,managing integrated marketing communications,managing advertising sales promotionublic relations,managing the sales force,manging direct and on line marketing,manging the total marketing effortDDC classification: 658.802 KOT/Mar| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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The C.E.S. College of Arts and Commerce Management | Commerce - Management Marketing | 658.8/KOT/Mar (Browse shelf(Opens below)) | Available | 0002953 | ||
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The C.E.S. College of Arts and Commerce Management | Commerce - Management Marketing | 658.8/KOT/Mar (Browse shelf(Opens below)) | Available | 0002954 |
Browsing The C.E.S. College of Arts and Commerce shelves, Shelving location: Management, Collection: Commerce - Management Marketing Close shelf browser (Hides shelf browser)
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| 658.8/JOS/Ser Service Marketing | 658.80/KIR/Int International Marketing | 658.8/KOT/Mar Marketing Management | 658.8/KOT/Mar Marketing Management | 658.800/KUM/Rur Rural Mraketing | 658.8/RAJ/Mar Introduction to Marketing : F.Y.B.Com Semester II | 658.8/RAJ/Mar Introduction to Marketing : F.Y.B.Com Semester II |
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