Consumer Behaviour
Publication details: Uttar Pradesh, Pearson India Education Service Pvt Ltd, 2024 Edition: 12th edDescription: 665 Pg PbISBN: 9789353069834Subject(s): Consumer BehaviourDDC classification: 658.834/SCH/ConItem type | Home library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36657 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36658 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36659 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Checked out | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | 31.05.2025 | VVM-36660 | |
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36661 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36662 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36663 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36664 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36665 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36666 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36667 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36668 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36669 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36670 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36671 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36672 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36673 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36674 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36675 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36676 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36677 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36678 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36679 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36680 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36681 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36682 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36683 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36684 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36685 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Book Bank | BBA Book Bank | 658.834/SCH/Con (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.1,025/- with bill no:674, dtd: 22/08/2024 | VVM-36686 |
Browsing VVM's Shree Damodar College of Commerce & Economics Margao shelves, Shelving location: BBA Book Bank, Collection: BBA Book Bank Close shelf browser (Hides shelf browser)
658.8/PRA/Ret Retailing Management : Text and Cases | 658.8/PRA/Ret Retailing Management : Text and Cases | 658.834/SCH/Con Consumer Behaviour | 658.834/SCH/Con Consumer Behaviour | 658.834/SCH/Con Consumer Behaviour | 658.834/SCH/Con Consumer Behaviour | 658.834/SCH/Con Consumer Behaviour |
Book Purchased Under BBA Funds @ 1,025/- with bill no: 674,dtd: 22/08/24
Contents:
1. Consumer, Marketers,and Technology
2. The Consumer as an Individual
3. Social and Curtural Settings
Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market. The diversity and nuances of such a context have been captured in the backdrop of conceptual frameworks. With an emphasis on developing a variety of useful skills, This text prepares students for careers in brand management, advertising and consumer research. The 12th edition has been significantly updated to address contemporary trends and issues, including the impact of modern technology on marketing and consumer behaviour, with coverage of the value exchange between consumers and marketers, astute positioning and more. The role of new media providing students with a thorough understanding of how marketers can engage with consumers across social media platforms, manage successful, targeted campaigns and track and measure the results. A new section exploring the effects that hidden motives have on consumer behaviour in Chapter 3.
English
There are no comments on this title.