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Details for:
Strategic Brand Management
Building, Measuring, and Managing Brand Equity
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Strategic Brand Management Building, Measuring, and Managing Brand Equity
By:
Keller, Kevin Lane
Contributor(s):
Swaminathan, Vanita
|
Parameswaran, Ambi MG
|
Jacob, Isaac C
Publication details:
Noida
Pearson India Education Services
2023
Edition:
5th ed
Description:
642
ISBN:
9789353946135
Subject(s):
Brand Management
DDC classification:
658.827
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Narayan Zantye College of Commerce, Bicholim.
Strategic Management
Strategic Management
658.827 KEL (
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NZC-15389
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