Entrepreneurship: New Venture Management

By: Batra, Safal Language: English Publication details: Delhi Cengage Learning India Pvt. Ltd. 2023 Edition: 2Description: xi, 164pISBN: 978-93-5573-567-6Subject(s): General managementDDC classification: 658.421

Contents:

1. Are You an Entrepreneur? 2. What Is Your Idea? 3. What Is Your Strategy? 4. Managing Team Members 5. Raising and Managing Finances 6. Managing Customers 7. Managing Operations and Legalities 8. Managing Growth 9. Managing Self and Well-Being 10. Entrepreneurship Ecosystem in India

Summary: This comprehensive textbook provides a fundamental framework for understanding the theory, process, and practice of entrepreneurship. It captures the concepts and insights that would equip aspiring and practicing entrepreneurs with the necessary expertise for starting and running their ventures. The author has consciously attempted to strike a balance between theory and practice while keeping a concise and lucid approach. It assumes no prior knowledge at the reader’s end and caters to Management and Engineering streams alike. This book includes more than 100 real-life examples of start-ups from India. It discusses all aspects of launching a venture—including, but not limited to, idea generation, market validation, team building, fund-raising, product marketing, and customer outreach and engagement, acquiring/ polishing overall entrepreneurial skills. This textbook will be useful to MBA students, participants of executive courses/workshops, practicing managers, and readers interested in entrepreneurship and entrepreneurial skill-building.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Books	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce	SPE-Commerce	658.421 BAT/Ent (Browse shelf(Opens below))	Available		SPE-4172

1. Are You an Entrepreneur?
2. What Is Your Idea?
3. What Is Your Strategy?
4. Managing Team Members
5. Raising and Managing Finances
6. Managing Customers
7. Managing Operations and Legalities
8. Managing Growth
9. Managing Self and Well-Being
10. Entrepreneurship Ecosystem in India

This comprehensive textbook provides a fundamental framework for understanding the theory, process, and practice of entrepreneurship. It captures the concepts and insights that would equip aspiring and practicing entrepreneurs with the necessary expertise for starting and running their ventures. The author has consciously attempted to strike a balance between theory and practice while keeping a concise and lucid approach. It assumes no prior knowledge at the reader’s end and caters to Management and Engineering streams alike. This book includes more than 100 real-life examples of start-ups from India. It discusses all aspects of launching a venture—including, but not limited to, idea generation, market validation, team building, fund-raising, product marketing, and customer outreach and engagement, acquiring/ polishing overall entrepreneurial skills. This textbook will be useful to MBA students, participants of executive courses/workshops, practicing managers, and readers interested in entrepreneurship and entrepreneurial skill-building.

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