Launching New Ventures An Entrepreneurial Approach
Language: eng Publication details: New Delhi Cengage Learning India Pvt Ltd 2023 Edition: 8Description: xix,380pISBN: 9789355738813Subject(s): General managementDDC classification: 658.1141| Item type | Home library | Collection | Call number | Status | Date due | Barcode |
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Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 658.1141 ALL/Lau (Browse shelf(Opens below)) | Available | SPE-4191 |
1. Entrepreneurship and Opportunity
2. Feasibility Analysis
3. Business Design
4. Planning for Growth and Change
LAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace today. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneur’s journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that you must undertake before starting a business. Part Two addresses the heart of entrepreneurial activity -- the development and testing of a new business model through feasibility analysis. Here you will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in your new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit.
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