Consumer Behavior : A Digital Native

By: Jain, Varsha Contributor(s): Sheth, Jagdish | Schultz, Don E Language: English Publication details: Chennai Pearson India Education Services Pvt. Ltd. 2019 Description: xxi, 456pISBN: 9789353437695Subject(s): General managementDDC classification: 658.8343

Contents:

1. Understanding the Emergence of Digital Native's Behavior 2. Perception 3. Learning 4. Motivation 5. Beliefs, Values, Lifestyle, Attitude, and Personality 6. Influence of Digital, Social Media, and Mobile 7. Influence of Reference Groups 8. Cultural Influence 9. Information Processing 10. Decisiom - Making 11. Luxury and Consumer Behavior

Summary: In this Edition: 1. Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process. 2. Detailed explanations on how the perceptions of consumers are developed through the five senses. The book further explains their persuasive nature in the digital environment. 3. Detailed discussions on the influence of omni channel on consumer behavior across various products, categories and services.Key Features: • Encompasses pioneering concepts • Latest developments and in-depth case studies • Combination of practical, real-world focus with visual pedagogy • Presents an engaging and exciting look at the changes in consumption pattern of the digital natives.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce	SPE-Commerce	658.8343 JAI/Con (Browse shelf(Opens below))		Available		SPE-4119

1. Understanding the Emergence of Digital Native's Behavior
2. Perception
3. Learning
4. Motivation
5. Beliefs, Values, Lifestyle, Attitude, and Personality
6. Influence of Digital, Social Media, and Mobile
7. Influence of Reference Groups
8. Cultural Influence
9. Information Processing
10. Decisiom - Making
11. Luxury and Consumer Behavior

In this Edition: 1. Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process. 2. Detailed explanations on how the perceptions of consumers are developed through the five senses. The book further explains their persuasive nature in the digital environment. 3. Detailed discussions on the influence of omni channel on consumer behavior across various products, categories and services.Key Features: • Encompasses pioneering concepts • Latest developments and in-depth case studies • Combination of practical, real-world focus with visual pedagogy • Presents an engaging and exciting look at the changes in consumption pattern of the digital natives.

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