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Managing Marketing A Concise Approach
Language: English Publication details: New Delhi Wiley India Pvt. Ltd 2015 Description: xxvii, 514pISBN: 9788126548521Subject(s): General managementDDC classification: 658.8
Contents:
1. Marketing and the Firm
2. Fundamental Insights for Strategic Marketing
3. Strategic Marketing
4. Implementing the Market Strategy
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Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 658.8 CAP-SIN (Browse shelf(Opens below)) | Available | SPE-4121 |
Browsing Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora shelves, Shelving location: SPE-Department of Commerce, Collection: SPE-Commerce Close shelf browser (Hides shelf browser)
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| 658.5 STE/Ope Operations Management | 658.5 STE/Ope Operations Management | 658.8 BHA/Fun Fundamentals of Digital Marketing | 658.8 CAP-SIN Managing Marketing A Concise Approach | 658.8 HUT/Mar B2B Marketing : A South-Asian Perspective | 658.8 HUT/Mar B2B Marketing : A South-Asian Perspective | 658.8 HUT/Mar B2B Marketing : A South-Asian Perspective |
1. Marketing and the Firm
2. Fundamental Insights for Strategic Marketing
3. Strategic Marketing
4. Implementing the Market Strategy
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