Consumer Behavior Buying, Having, and Beging

By: Solomon Michael R Contributor(s): Panda Tapan Kumar Language: English Publication details: Chennai Pearson India Education Services Pvt. Ltd 2023 Edition: 13Description: xix, 716pISBN: 9789389552430Subject(s): General managementDDC classification: 658.8343

Contents:

1. Foundations of Consumer Behavior 2. Internal Influences on Consumer Behavior 3. Choosing and Using Products 4. Consumers in Their Social and Cultural Settings

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce	SPE-Commerce	658.8343 SOL-PAN (Browse shelf(Opens below))		Available		SPE-4125

1. Foundations of Consumer Behavior
2. Internal Influences on Consumer Behavior
3. Choosing and Using Products
4. Consumers in Their Social and Cultural Settings

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