A Frame Work For Marketing Management

By: Kotler, Philip Contributor(s): Keller, Kevin Lane Language: English Publication details: Uttar Pradesh Pearson India Education services Pvt Ltd 2022 Edition: 6th edDescription: 344 pISBN: 9789332575394Subject(s): General managementDDC classification: 658.8

Contents:

1. Introduction to Marketing Management 2. Connecting with Customers 3. Strategic Brand Management 4. Value Creation 5. Value Delivery 6. Value Communication 7. Managing the marketing organisation for long term success

Summary: A Succinct Guide to 21st Century Marketing Management. Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects and cases.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Books	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Commerce	658.8 KOT-KEL (Browse shelf(Opens below))	Available		SPE-4070

1. Introduction to Marketing Management
2. Connecting with Customers
3. Strategic Brand Management
4. Value Creation
5. Value Delivery
6. Value Communication
7. Managing the marketing organisation for long term success

A Succinct Guide to 21st Century Marketing Management. Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects and cases.

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