Business of sports: the winning formula for success
Publication details: Mumbai Harsha Bhatkal 2022 Description: 283pISBN: 9788195609369Subject(s): Business | SportsDDC classification: 769
Contents:
Introduction to marketing and sports marketing --
Marketing in a sporting environment --
Market segmentation, targeting and positioning --
Strategic planning concepts and sporting applications --
The marketing plan
Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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Government College of Arts, Science & Commerce, Khandola, Marcela | 769 KAR/BUS (Browse shelf(Opens below)) | Paper | Available | GCA-28093 |
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Introduction to marketing and sports marketing --
Marketing in a sporting environment --
Market segmentation, targeting and positioning --
Strategic planning concepts and sporting applications --
The marketing plan
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