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Advertising and personal selling
Language: English Publication details: Mumbai Himalaya Books 2008 Edition: 1st EdDescription: 24.11pISBN: 9789350244005Subject(s): Advertising | CommerceDDC classification: 659.1
Contents:
Nature and importance of advertising --
Advertising budge --
Media decision --
Advertising copy and elements --
Advertising appeals
| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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Government College of Arts, Science & Commerce, Khandola, Marcela | 659.1 RAJ/ADV (Browse shelf(Opens below)) | Paper | Available | GCA-28291 | |
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Books
|
Government College of Arts, Science & Commerce, Khandola, Marcela | 659.1 RAJ/ADV (Browse shelf(Opens below)) | Paper | Available | GCA-28292 |
Nature and importance of advertising --
Advertising budge --
Media decision --
Advertising copy and elements --
Advertising appeals
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