Serious Creativity Using the power of Lateral thinking to create new ideas

By: Bono,Edward de Publication details: London Profile Books Ltd 2005 Description: 338 p 20 x13 cmISBN: 1-86197-552 XDDC classification: 153.35

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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

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