Marketing Management Indian Cases

By: Gupta, Prachi Contributor(s): Aggarwal, Ashita Publication details: Uttar Pradesh, Pearson India Education, 2024 Edition: 1stDescription: PbISBN: 9789332587106Subject(s): marketingDDC classification: 658.8/GUP/Mar

Contents:

Contents: 1. MTR Foods- A Marketing Marvel 2. Customer Value- Explored, Created, Communication & Delivered 3. Customer Loyalty- The Ultimate Objective of Every Marketer 4.Starbucks India-The Human Coffee Experience

Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses

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Holdings
Item type	Home library	Collection	Call number	Status	Barcode
Books	VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section	BCA Circulation Section	658.8/GUP/Mar (Browse shelf(Opens below))	Available	VVM-36138
Books	VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section	BCA Circulation Section	658.8/GUP/Mar (Browse shelf(Opens below))	Available	VVM-36140
Books	VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section	BCA Circulation Section	658.8/GUP/Mar (Browse shelf(Opens below))	Available	VVM-36142

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Book Purchased Under BCA Funds @ Rs.385/- Invoice No: 332 dtd:13/11/2023

Contents:
1. MTR Foods- A Marketing Marvel
2. Customer Value- Explored, Created, Communication & Delivered
3. Customer Loyalty- The Ultimate Objective of Every Marketer
4.Starbucks India-The Human Coffee Experience

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses

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