Principles of Marketing

By: Kotler , Philip Contributor(s): Armstrong, Gary Publication details: Noida, Uttarpradesh Pearson India Education Services Pvt. Ltd. 2023 Edition: 9Description: 736p pbISBN: 9789357055215DDC classification: 658.8/KOT/Pri

Contents:

Defining Marketing and the Process, Understanding the Marketing Value, Extending Marketing

Summary: The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.

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Holdings
Item type	Home library	Collection	Call number	Status	Notes	Barcode
Books	VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section	BCA Circulation Section	658.8/KOT/Pri (Browse shelf(Opens below))	Available	Purchased under BCA Programme @ 1049/-	VVM-36143
Books	VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section	BCA Circulation Section	658.8/KOT/Pri (Browse shelf(Opens below))	Available	Purchased under BCA Programme @ 1049/-	VVM-36144
Books	VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section	BCA Circulation Section	658.8/KOT/Pri (Browse shelf(Opens below))	Available	Purchased under BCA Programme @ 1049/-	VVM-36145

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Previous	658.8/KOT/Mar Marketing Management	658.8/KOT/Pri Principles of Marketing	658.8/KOT/Pri Principles of Marketing	658.8/KOT/Pri Principles of Marketing	771/JEN/Int Introductory Digital Image Processing : A Remote Sensing Perspective

Purchase under BCA Funds @1049 Against Bill No. 332 dtd. 13/11/2023

Defining Marketing and the Process, Understanding the Marketing Value, Extending Marketing

The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.

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