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Customer Relationship Management: a strategic perspective

By: Shainesh, G & Sheth, Jagdish. NPublication details: Kolkata Macmillan 2010 Description: xii, 198 p. illISBN: 9781403928627Subject(s): Customer relations | Customer services -- Commerce -- Bachelor of Business AdministrationDDC classification: 658.812 SHA-Cus
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