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Branding: concept and process
Publication details: New Delhi Macmillan India 2002 Description: xi, 212pISBN: 9780333937150Subject(s): Management, Branding -- Commerce -- Bachelor of Business AdministrationDDC classification: 658.827 PAT| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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Don Bosco College, Panjim Goa, India | 658.827 PAT (Browse shelf(Opens below)) | Available | DBPG-156 |
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| 658.814/DAS/Mar Marketing Mantra: the real story of direct marketing in India | 658.827 KAP 24 brand mantras : finding a place in the minds and hearts of consumers (2nd ed.) | 658.827 MAT Brand Management: text and cases | 658.827 PAT Branding: concept and process | 658.827 SEN/BRA Brand Positioning: strategies for competitve advantage | 658.827 SEN/BRA Brand Positioning: strategies for competitve advantage | 658.827 SEN/BRA Brand Positioning: strategies for competitve advantage (2nd ed.) |
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