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Marketing Mantra: the real story of direct marketing in India

By: Dasgupta, VaswarPublication details: New Delhi Prentice-Hall of India 2001 Description: XI,162pISBN: 978-8120314375Subject(s): Marketing | management | cases | and | Marketing Management/ direct marketing -- Commerce -- Bachelor of Business AdministrationDDC classification: 658.814/DAS/Mar
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