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Advertising and Promotion : an integrated marketing communications perspective(SIE)(5th ed.)
Publication details: New Delhi Tata McGraw-Hill 2013 Description: 1064 p, 46.5 x 9.7 x 61.5 cmISBN: 9781259026850Subject(s): Advertising Sales promotion Communication in marketing -- Commerce -- Bachelor of Business AdministrationDDC classification: 659.1 BEL| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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(Deleted) Don Bosco College, Panjim Goa | 659.1 BEL (Browse shelf(Opens below)) | Available | DBCP-1855 |
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| 659 ROB/Man Management (9th ed.) | 659 TUL/Fin Financial accounting | 659.1 ARE/C Contemporary Advertising (10th ed.) | 659.1 BEL Advertising and Promotion : an integrated marketing communications perspective(SIE)(5th ed.) | 659.1 CHU/A Advertising, Sales and Promotion management 3rd. Rev. ed.) | 659.1 CHU/A Advertising, Sales and Promotion management 3rd. Rev. ed.) | 659.1/GUP/Adv Advertising in India: trends and impact |
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