Foundation of Advertising :Theory & Practice

By: Chunawalla, S.A Contributor(s): Sethia, K.C Publication details: Mumbai, Himalaya Publishing House Pvt. Ltd, 2022 Edition: 9thDescription: 600 PgISBN: 9789352994076Subject(s): AdvertisingDDC classification: 659/CHU/Fou

Contents:

Contents: 1. Advertising: An Introduction and Evolution 2. Advertising and Marketing 3. Market Segmentation 4. Fundamentals of Advertising

Summary: Foundations of Advertising incorporates for the first time the nuances of the digital age – how advertising has been used digitally and how its programmatic planning is done. All the traditional areas of advertising have been discussed with contemporary concepts. The long life of more than thirty years of this book is evidence of its usefulness for the students, teachers and practitioners of advertising.

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Holdings
Item type	Home library	Call number	Status	Notes	Barcode
Books	VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section	659/CHU/Fou (Browse shelf(Opens below))	Available	Book Purchased Under BBA Funds @ Rs.798/-	VVM-36040
Books	VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section	659/CHU/Fou (Browse shelf(Opens below))	Available	Book Purchased Under BBA Funds @ Rs.798/-	VVM-36041
Books	VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section	659/CHU/Fou (Browse shelf(Opens below))	Available	Book Purchased Under BBA Funds @ Rs.798/-	VVM-36042
Books	VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section	659/CHU/Fou (Browse shelf(Opens below))	Available	Book Purchased Under BBA Funds @ Rs.798/-	VVM-36043
Books	VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section	659/CHU/Fou (Browse shelf(Opens below))	Available	Book Purchased Under BBA Funds @ Rs.798/-	VVM-36044
Books	VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section	659/CHU/Fou (Browse shelf(Opens below))	Available	Book Purchased Under BBA Funds @ Rs.798/-	VVM-36045
Books	VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section	659/CHU/Fou (Browse shelf(Opens below))	Available	Book Purchased Under BBA Funds @ Rs.798/-	VVM-36046
Books	VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section	659/CHU/Fou (Browse shelf(Opens below))	Available	Book Purchased Under BBA Funds @ Rs.798/-	VVM-36047
Books	VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section	659/CHU/Fou (Browse shelf(Opens below))	Available	Book Purchased Under BBA Funds @ Rs.798/-	VVM-36048
Books	VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section	659/CHU/Fou (Browse shelf(Opens below))	Available	Book Purchased Under BBA Funds @ Rs.798/-	VVM-36049

Book Purchased Under BBA Funds @ Rs. 798/-

Contents:
1. Advertising: An Introduction and Evolution
2. Advertising and Marketing
3. Market Segmentation
4. Fundamentals of Advertising

Foundations of Advertising incorporates for the first time the nuances of the digital age – how advertising has been used digitally and how its programmatic planning is done. All the traditional areas of advertising have been discussed with contemporary concepts. The long life of more than thirty years of this book is evidence of its usefulness for the students, teachers and practitioners of advertising.

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