Business Research Method

Book Purchased Under BBA Funds @ Rs.1,050/-

Contents:
1. Building the Foundation for Research
2. The Design of Business Research
3. Measurement
4. Collect, Prepare and Examine the Data
5. Analyze and Interpret Data

he Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decision-making as the theme of the book and provides the content and structure to ensure students grasp the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor. Salient Features: 1. Extensive visual aids–pictures, diagrams, and graphs–are added to clarify and reinforce the concepts 2. 31 fully integrated research process exhibits are given, which link concepts within the standalone chapters 3. Fundamentals of research are taught first to help the students grow and learn gradually 4. Substantial number of examples are added throughout the book 5. Discussion questions make the topics taught more relevant and tie the link to the learning objectives 6. Key terms and glossary to reinforce the language of research 7. Good balance provided between theory and practical application of the topics 8. Managerial decision-making is the key theme of the book 9. Complete support for in-depth research project provided 10. Structured content to help students to grasp even complex concepts easily

English