Marketing-II
Publication details: Mumbai Vipul 2007 Description: IV, 164DDC classification: 658.8 KAL-MAR Summary: Branding-I (Meaning, advantages and branding strategies), Braning-II (Brand equity and brand positioning), Packaging and labeling (Meaning, functions and policies), Pricing-I (Meaning, Role and Price determination), Pricing-II (Pricing policies), Advertising (Meaning and role), Sales promotion(Importance, personal selling and public relations), Channels of Distribution-I (Meaning and types of channels), Channels of Distribution-II (Types of intermediaries), Channels of distribution-III (Distribution channel policies)| Item type | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Books
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S. Vs Sridora Caculo College of Commerce & Management Studies, khorlim, Mapusa | 658.8 KAL-MAR (Browse shelf(Opens below)) | 5 | Available | SVS-UM85 |
Branding-I (Meaning, advantages and branding strategies), Braning-II (Brand equity and brand positioning), Packaging and labeling (Meaning, functions and policies), Pricing-I (Meaning, Role and Price determination), Pricing-II (Pricing policies), Advertising (Meaning and role), Sales promotion(Importance, personal selling and public relations), Channels of Distribution-I (Meaning and types of channels), Channels of Distribution-II (Types of intermediaries), Channels of distribution-III (Distribution channel policies)
English
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