Marketing-I
Publication details: Mumbai Vipul 2007 Description: V, 186DDC classification: 658.8 KAL-MAR Summary: Introduction to marketing concept, Marketing functions, Marketing mix and marketing management, Marketing environment, Market segmentation, Consumer behaviour-I, Consumer behaviour-II, Product classification, Product planning and new product development, Product life cycle and product diversification| Item type | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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Books
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S. Vs Sridora Caculo College of Commerce & Management Studies, khorlim, Mapusa | 658.8 KAL-MAR (Browse shelf(Opens below)) | 8 | Available | SVS-UM78 |
Introduction to marketing concept, Marketing functions, Marketing mix and marketing management, Marketing environment, Market segmentation, Consumer behaviour-I, Consumer behaviour-II, Product classification, Product planning and new product development, Product life cycle and product diversification
Engling
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