Marketing-I

By: Kale N.GPublication details: Mumbai Vipul 2007 Description: V, 186DDC classification: 658.81 KAL-MAR Summary: Introduction to marketing concept, Marketing functions, Marketing mix and marketing management, Marketing environment, Market segmentation, Consumer behaviour-I, Consumer behaviour-II, Product classification, Product planning and new product development, Product life cycle and product diversification
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Introduction to marketing concept, Marketing functions, Marketing mix and marketing management, Marketing environment, Market segmentation, Consumer behaviour-I, Consumer behaviour-II, Product classification, Product planning and new product development, Product life cycle and product diversification

English

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