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Advertising - I

By: Kale N.G Publication details: Mumbai Vipul 2008 Description: VI, 193DDC classification: 658.1 KAL-AHM Summary: Introduction to advertising, Advertising media, Advertising ethics and social responsibility, Creativity in advertising, Consumer and advertising, Fundamental tasks in advertising, Visual communication, Layout, Copywriting, Advertising Effectiveness, Advertising agency

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Introduction to advertising, Advertising media, Advertising ethics and social responsibility, Creativity in advertising, Consumer and advertising, Fundamental tasks in advertising, Visual communication, Layout, Copywriting, Advertising Effectiveness, Advertising agency

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