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Strategic brand management;building measuring and managing brand equity

By: Keller Kevin LanePublication details: Noida Pearson education 2020 Description: XXX, 642ISBN: 9789353946135DDC classification: 658.827 KEL-STR Summary: Opening Perspectives, Developing a Brand Strategy, Designing and Implementing Brand Marketing Programs, Measuring and Interpreting Brand Performance, Growing and Sustaining Brand Equity, Closing Perspectives
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Item type Home library Call number Materials specified Copy number Status Date due Barcode
Books Books S. Vs Sridora Caculo College of Commerce & Management Studies, khorlim, Mapusa
658.827 KEL-STR (Browse shelf(Opens below)) 1 Available SVS-18251

Opening Perspectives, Developing a Brand Strategy, Designing and Implementing Brand Marketing Programs, Measuring and Interpreting Brand Performance, Growing and Sustaining Brand Equity, Closing Perspectives

English

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