Strategic brand management;building measuring and managing brand equity

By: Keller Kevin Lane Publication details: Noida Pearson education 2020 Description: XXX, 642ISBN: 9789353946135DDC classification: 658.827 KEL-STR Summary: Opening Perspectives, Developing a Brand Strategy, Designing and Implementing Brand Marketing Programs, Measuring and Interpreting Brand Performance, Growing and Sustaining Brand Equity, Closing Perspectives,

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Item type	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	S. Vs Sridora Caculo College of Commerce & Management Studies, khorlim, Mapusa	658.827 KEL-STR (Browse shelf(Opens below))		1	Available		SVS-18250

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Opening Perspectives, Developing a Brand Strategy, Designing and Implementing Brand Marketing Programs, Measuring and Interpreting Brand Performance, Growing and Sustaining Brand Equity, Closing Perspectives,

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