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Business Research Methods

By: Zikmund, William GContributor(s): Babin, Barry J | Griffin, MitchLanguage: English Publication details: Delhi Cengage Learning India Pvt. Ltd. 2022 Edition: 9th EdDescription: xxiv, 664pISBN: 978-93-5350-326-0Subject(s): General managementDDC classification: 658.007
Contents:
Part-1 : Introduction Part-2 : Beginning Stages of the Research Process Part-3 : Research Methods for Collecting Primary Data Part-4 : Measurement Concepts Part-5 : Sampling and Fieldwork Part-6 : Data Analysis and Presentation Part-7 : Comprehensive Cases with Computerized Databases
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Holdings
Item type Home library Collection Call number Status Date due Barcode
Books Books Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
SPE-Department of Commerce
SPE-Commerce 658.007 ZIK/Bus (Browse shelf(Opens below)) Available SPE-3797
Books Books Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
SPE-Department of Commerce
SPE-Commerce 658.007 ZIK/Bus (Browse shelf(Opens below)) Available SPE-3798

Part-1 : Introduction
Part-2 : Beginning Stages of the Research Process
Part-3 : Research Methods for Collecting Primary Data
Part-4 : Measurement Concepts
Part-5 : Sampling and Fieldwork
Part-6 : Data Analysis and Presentation
Part-7 : Comprehensive Cases with Computerized Databases

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