Speaking and Writing for Effective Business Communication

Book Purchased Under BBA Funds @ Rs.249/-

Contents:
Table of Contents:
CONCEPTS, ILLUSTRATIONS AND LEARNER TASKS

1.Communication: Meaning, Significance and Process

2.Information Flow: Directions of Communication

3.Channel, Media and Types of Communication

4.Oral and Aural Communication

5.Oral Communication: Paralinguistics

6.Non-Verbal Communication: Paralanguage

7.Formal and Informal Communication

8.Reading Skills for Business Communication

9.Verbal Communication: The Written Channel

10.Parts and Layouts Of Letters

11.Reports and Proposals

12.Written Communication: Condensed Writing and Its use in Business Transactions

13.Working in Groups

14.Barriers to Communication

BUSINESS CORRESPONDENCE AND ORAL COMMUNICATION (WRITING AND SPEAKING SKILLS: MORE TIPS AND MODELS)

15.Business Correspondence

16.Oral Communication

Book Summary:
Communication needs to match demands of global business transactions in order to make them work. Theorists and practitioners of business communication, therefore, have made it effectively professional. The communication revolution has significantly helped them to make it so. Speaking and Writing for Effective Business Communication has been designed as both a text for study as well as a guide with tips for professional practice. It is comprehensive in its coverage and deals with most theoretical and practical aspects of business communication. The book attempts to capture these facts and trends in order to provide the student and the practitioner of business an effective tool of communication that is contemporary, professional and global. Against the backdrop of lucidly explained concepts, the reader is led to practise and master skills of speaking, listening, oral presentation and reading business documents. The book provides examples from real-life situations so that the reader can easily relate to them. In this and many other ways it fulfils a long felt need to make business communication a facile tool that can help one to respond to the communication challenges faced by today's business and commercial world.

Presented in a reader-friendly format the book engages the attention of students with a number of illustrations emphasizing completeness, correctness, an eye for meticulous detail and a wide range of learner activities. What is more, the student of modern business communication will find here a choice of models, summaries, checklists and other study aids. They will lead him/her, through effectively pedagogy, to an independent and mature handling of forms of oral and written business communication. The book is highly readable and excellent material for teaching effective business communication.

English