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Business Research Methods

By: Zikmund, WilliamContributor(s): Babin, BarryPublication details: Australia Cengage 2020 Edition: 9Description: 664ISBN: 978-9353503260Subject(s): ReasearchDDC classification: 001.42 ZIK.BAB Summary: This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.
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Item type Home library Call number Materials specified Status Date due Barcode
Books Books Parvatibai Chowgule College of Arts and Science, Margao
Research Methodology
001.42 ZIK.BAB (Browse shelf(Opens below)) Available PCC-49055

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.

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