Research Methodology : Concepts and Cases

Book Purchased Under MCOM Funds @ Rs.699/-

Content
Introduction to Business Research
• Formulation of the Research Problem and Development of the Research Hypothesis
• Research Designs: Exploratory and Descriptive
• Experimental Research Designs
• Secondary Data Collection Methods
• Qualitative Methods of Data Collection
• Attitude Measurement and Scaling
• Questionnaire Designing
• Sampling Considerations
• Data Processing
• Univariate and Bivariate Analysis of Data
• Testing of Hypotheses
• Analysis of Variance Techniques
• Non-Parametric Tests
• Correlation and Regression Analysis
• Factor Analysis
• Discriminant Analysis
• Cluster Analysis
• Multidimensional Scaling and Perceptual Mapping
• Conjoint Analysis
• Report Writing and Presentation of Result

RESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.

English