Marketing of High-Technology Products and Innovations
Publication details: Uttar Pradesh, Pearson India Education Services Pvt.Ltd, 2014 Edition: 13thDescription: 542 Pg PbISBN: 9789332536623Subject(s): MarketingDDC classification: 658.84/MOH/Mar| Item type | Home library | Call number | Materials specified | Status | Notes | Date due | Barcode |
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VVM's Shree Damodar College of Commerce & Economics Margao BCOM Circulation Section | 658.84/MOH/Mar (Browse shelf(Opens below)) | Available | Purchase Under BCOM Fuds @879/- | VVM-35499 |
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| 658.8/GUP/Mar Marketing Management Indian Cases | 658.8/GUP/Mar Marketing Management Indian Cases | 658.8/PAN/Mar Marketing Management Tex and Cases | 658.84/MOH/Mar Marketing of High-Technology Products and Innovations | 808.355/MIS/But Butter Chicken in Ludhiana : Travels in Small Town India | 808.355/MIS/But Butter Chicken in Ludhiana : Travels in Small Town India | 808.355/MIS/But Butter Chicken in Ludhiana : Travels in Small Town India |
Book Purchased under BCOM Funds @ Rs.879/-
HAPTER 1 Introduction to World of High Technology Marketing
CHAPTER 2 Strategic Market Planning in High-Tech Firms
CHAPTER 3 Culture and Climate Considerations for High-Tech Companies
CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction
CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing
CHAPTER 6 Marketing Research in High-Tech Markets
CHAPTER 7 Understanding High-Tech Customers
CHAPTER 8 TECHNOLOGY AND PRODUCT MANAGEMENT
Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets
CHAPTER 10 Pricing Considerations in High-Tech Markets
CHAPTER 11 Marketing Communication Tools for High-Tech Markets
CHAPTER 12 Strategic Considerations in Marketing Communications
CHAPTER 13
END-OF-BOOK CASES
This Book Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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