underlying concepts of services Marketing Management,evaluation ofand measurement of services,services marketing in specific contexts-the for-profit sector,services marketig in specific contexts-the not- for-profit sector,organizational influences on services management,management styles and emphasis for services marketing,internal marketing in service organizations,management competencies for services marketing,comtemporary issues in services marketing,services marketing management-what does the future hold (Topical Term)
Preferred form: underlying concepts of services Marketing Management,evaluation ofand measurement of services,services marketing in specific contexts-the for-profit sector,services marketig in specific contexts-the not- for-profit sector,organizational influences on services management,management styles and emphasis for services marketing,internal marketing in service organizations,management competencies for services marketing,comtemporary issues in services marketing,services marketing management-what does the future hold