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BATRA RAJEEV MYERS JOHN G AND AAKER, DAVID A (Personal Name)

Number of records used in: 1

Preferred form: BATRA RAJEEV MYERS JOHN G AND AAKER, DAVID A

Machine generated authority record.

Work cat.: (OSt)547519: BATRA RAJEEV MYERS JOHN G AND AAKER, DAVID A, ADVERTISING MANAGEMENT 5TH ED , 2003