an introduction to Marketing research,marketing :nature and scope,the marketing environment,product life cycle and product mix,marketing channel,global marketing,consumer and industrial market,marketing organisation,marketing segmentation,sales promotion and publicity,pricing methods and strategies,promotion mix and advertising,marketing process,new product development (Topical Term)
Preferred form: an introduction to Marketing research,marketing :nature and scope,the marketing environment,product life cycle and product mix,marketing channel,global marketing,consumer and industrial market,marketing organisation,marketing segmentation,sales promotion and publicity,pricing methods and strategies,promotion mix and advertising,marketing process,new product development