concepts and techniqus for crafting and executing strategy,what is strategyand why is it important,the managerial process of crafting and executing stratergy,analyzing a companysexternal environment,analyzing a companysresources and competitive position,the five generic competitive strategieswhich one to employ,beyond competitive strategy other important strategy choices,competing in foreign marketstailoring stratergy to fit specific industry and company situations,diversificationstrategies for managing a group of businesses,stratergy ethics and social responsibility,building resource strenghs and organizational capabilities,managing internal operations actions that promote better strategy execution,corporate culture and leadershipkeys to good, (Topical Term)